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Total Exotics launches new consumer-focused packaging
Monday, November 17, 2014
Total Exotics, a young and ambitious Dutch company, is launching a new packaging concept based on feedback received from consumers. “The philosophy is that if we become more consumer-focused on how we put the products together, in the end we help our retailers to be in a better position to reach the consumers,” explains Rients van der Wal.
The initiative also aims to help consumers understand what they can do with the product. Rients says that “many exotic products are still unknown and our new packaging will inform consumers how they can prepare or cook these exciting products.”
On the one hand, the new design provides a new, more authentic look to the company’s products, and on the other, it aims to create concepts, for instance, by combining vegetables with certain herbs and including a recipe. “For mango and avocado, for example, you have full descriptions on how to cut them and tips on how to use them,” affirms Rients.
Furthermore, the packaging allows for maximum shelf life for both vegetables and ready-to-eat products. “The idea is to provide consumers with products they can instantly and easily consume, and that is where we add value.”
The format is already available in Dutch and Danish retailers, where sales are going well, and the new boxes will be introduced in the coming weeks. “Introducing easy combination packs and even creating baskets with a selection of exotics is a great way to promote the product.”
“We hope that, by launching them in December we can make it a success for Christmas and on-going months. We believe that there is still much ground to cover to increase consumption,” states Rients.
Total Exotics offers the products with its own brand, but it also allows for them to be marketed under private labels, including all the information on how to use and consume them.